YellowZip Privacy Policy

Last Updated: May 2007

YellowZip ("YellowZip," "we," "us" or "our") understands the importance of maintaining your privacy, and we therefore strive to provide our services with your protection in mind. This Privacy Policy applies to your use of YellowZip's service (the "Service") that provides users, who submit search queries in a YellowZip or third-party branded search box on a Web page (a "Search Page"), with Internet navigation assistance web pages containing relevant local search results and other content ("Results Pages;" and, together with any Search Pages, the "YellowZip Web Pages"). This Privacy Policy describes our practices regarding the collection, maintenance, use and sharing of information from the Service. This Privacy Policy is maintained in conformity with any and all applicable privacy-related laws and regulations.

Our Privacy Policy may change from time to time, and those changes will be available for your review in the footer of most YellowZip Web Pages. Your continued use of our Service after any such changes have been made will signify your assent to the changed Privacy Policy. Accordingly, we ask that you bookmark and periodically review this Privacy Policy to ensure continuing familiarity with the most current version.

1. INFORMATION WE GATHER
We do not collect any personally identifiable information about you (such as your name, physical address, email address, or telephone number) when you use our Service. If you wish to submit classifieds or events with YellowZip, you will be asked to provide certain personally identifiable information, including your name, company, e-mail address, and telephone number. We will always let you know whether such information is required or optional. YellowZip Web Pages will transmit limited non-personally identifiable information that your browser makes available whenever you visit a web site. This log information includes your Internet Protocol address, browser type, browser language, operating system, the domain name of the web site from which you linked to our Service, search queries entered by you on our Service, and the date and time of your queries. Please note that any search query information collected by us is maintained by YellowZip on an aggregated basis (i.e., together with the queries of all of our end-users) for the purposes of generating statistics regarding the use of our Service (such as the number of queries performed by the average end-user per month, a list of the most popular query terms, etc.), and is never used in a manner that matches specific search query information with the identity of any particular end-user.

2. COOKIES
When you visit a YellowZip Search Page, a cookie that uniquely identifies your browser may be sent to your computer. A "cookie" is a small file containing your preferences that is sent to your browser and sent back by your browser each time your browser accesses our servers. Cookies that we may use may only be read by the server that placed them there. We use cookies to improve the quality of our Service (for example, by fulfilling your language, filtering, and other preferences) and to better understand how people interact with our Service (for example, by tracking user trends and patterns of how people search). Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. If you wish to control how and whether cookies will be accepted by your browser, you should refer to the documentation accompanying your browser. However, some aspects of the YellowZip Service may not function properly without cookies.

3.  HOW WE USE THE INFORMATION WE GATHER
Most of the limited, non-personally identifiable information collected is used to operate, develop, and improve our products and services. For example, YellowZip may use your IP address to determine which language to use to provide you with Internet search results or to advise you how far a particular vendor is from your location. In addition, information collected from end-users may be used in aggregate form to, among other things, determine the total number of end-users who are using our Service, prepare utilization reports for our partners or affiliates (collectively, "Partners"), diagnose and fix compatibility problems or other problems with our Service, and perform statistical analyses to enable us to build higher quality, more useful online services. The information collected from end-users also allows us to deliver search results pages that are as responsive as possible to an individual end-user's particular search query (for example, serving results in the end-user's native language and tailored to the end-user's country of connectivity). We also take appropriate security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, data.

4. WHEN WE DISCLOSE THE INFORMATION WE GATHER
As a general rule, we do not share the information we collect from end-users with third-parties. If in the future we sell or transfer assets or portions of our business, or if we experience a change in control, reorganization or liquidation, we may transfer such information to our successor or buyer, subject to this Privacy Policy. We reserve the right to share aggregated information with others. Examples of this include the number of users who searched for "used cars" or how many users clicked on a particular advertisement. Finally, we reserve the right to disclose any information about you if it is required by law, necessary to defend our legal rights, or if we in good faith believe it is appropriate to cooperate in investigations of fraud or other illegal activity in which you may be involved (or are reasonably suspected to be involved), even without a subpoena, warrant or court order.

5. NO RESPONSIBILITY FOR THIRD-PARTY PRACTICES
Certain of our Partners who provide or enable any functionality on the Service may also collect information from you. We are not responsible for the privacy practices of our Partners. In addition, any web sites that you click to from one of our Results Pages may have been developed by third-parties over which we exercise no control. Such web sites may send their own cookies to end-users, collect data, or solicit personally identifiable information from you. We are not responsible for the privacy practices or the content of such web sites, including such web sites' use of any information collected when our end-users click through to such web sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of those web sites.

6. PROVISIONS APPLICABLE TO ADVERTISERS ONLY
Any advertiser who wishes to place advertising on our Service will be asked to provide certain information such as the advertiser�s business name, phone number, physical address, e-mail address, service area, website URL, description of the advertiser�s business, a contact name, advertising category and/or keyword, and credit card information. Some of this information is personally identifiable. This information will be used by YellowZip to create an account for the advertiser, improve the Service, communicate changes to the Service, conduct research, provide anonymous reporting for internal purposes and for reporting to third-parties, and market YellowZip products and services to advertisers. Some of the information will also be displayed within the advertiser�s ad copy on the Service. We will not disclose any personally identifiable information to third parties without your prior consent.